Checking In: Broadway’s Getting a Fancy, Boutique “Proper” Hotel

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Proper is “a new luxury boutique hotel concept” that Korzen just launched at the beginning of this year, but already has a solid list of locations, including one at the new Columbia Square complex. Together, the married pair was the brains behind the hot Viceroy hotel chain, so this new place is almost definitely going to be an extension of the high-end slickness of Broadway as it is north of Olympic—where the Rialto Theatre has an Urban Outfitters inside it, and where the United Artists Theatre and Ace Hotel act as cool-magnets.

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· Former Viceroy Creative Team Plan New Luxury Hotel in Downtown LA (Exclusive) [THR]

· Broadway’s 90-Year-Old Case Hotel Becoming A Boutique [Curbed LA]

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