A City Planning case summary shows Palmer hopes to build all those hundreds of units, plus 30,000 square feet of retail space and “associated parking” in seven-story building on what amounts to an entire block (now occupied by office buildings). The project has been in the works for a while; a corporate entity that Palmer controls bought the parcel for $61 million back in 2013. It’s listed on Palmer’s site as “under development,” but without any dates for construction or completion.
While they add a lot of units, Palmer’s projects don’t help much with LA’s housing problem—the rents are high and the buildings are known for being popular with rich USC students. They also don’t benefit their communities particularly, since their amenities—which can include libraries and soccer fields—are all completely private, and the street-facing retail is often left unfilled.
Some official city documents have referred to the project as The Ferrante, which is the best name thus far in a chain of kind of weak nods to Italy as it is most associated recently with either pseudonymous Italian literary sensation Elena Ferrante or a gangster and John Gotti pal who got caught, tried to exonerate himself by rapping, went to jail, successfully appealed his conviction, then turned it around to become a motivational speaker. Maybe not what Palmer was going for, but definitely the pnemonic we’ll be using to remember the name of the place.
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