The large-scale overhaul will be designed by Jerde Partnership (which designed Universal CityWalk and the open-air renovation of Santa Monica Place) and aimed at creating smoother entries into the compound for walkers, like a new crossing planned for Center Drive. Meanwhile, the courtyard across from the CInemark Theaters will become the “center” of the complex and get a new outdoor film screening area and a fire pit. More courtyards with new landscaping will be incorporated throughout the Promenade and building facades will be updated “to reflect a more modern aesthetic,” a release from Laurus says.
By Laurus’s estimates, Howard Hughes Center “will soon hold nearly 3,200 new multifamily units,” including the luxury Altitude apartments, “and more than 1.3 million square feet of office space.” That’s a lot of potential shoppers. Renovations are supposed to begin “immediately.”
· New owners plan $30-million face lift for Promenade at Howard Hughes Center [LAT]
· Laurus Corporation Acquires Iconic Promenade at Howard Hughes Center [Laurus Corp.]
· Loads of Luxury Apartments Break Ground at Howard Hughes [Curbed LA]