PreservationWatch: New Owners of Art Deco Firestone Building on La Brea Want to Preserve It

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Conroy has already put up “For Lease” signs. They’re seeking “a single tenant, most likely a restaurant or showroom, who can best take advantage of the building’s dramatic open floor plan and high ceilings.”

The building, constructed in 1937, was named a Historic Cultural Monument by the city back in 2012, and the new owners seem respectful of that. A representative from Conroy said that the company has had talks with the Los Angeles Conservancy about properly preserving the structure.

The nearby Sycamore Square Neighborhood Association president, Ann Eggleston, is “cautiously optimistic that Conroy recognized the historical status and character of the building,” and would like to see it restored. Eggleston also hopes to work with the new owners to “provide authentic neighborhood input on any entitlement applications, as we did with the recent Mansfield, Order Fire and 7-Eleven projects.”

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