What Really Makes a House Worth 100 Million Dollars?

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Listing photos of Palazzo di Amore in Beverly Crest.

The text message arrived on my phone innocently enough. “He is considering not selling,” wrote Joyce Rey, the Beverly Hills real estate agent known for her celebrity and billionaire clients.

Rey, who works for Coldwell Banker Previews International, was responding to my request earlier this month to tour the sexily named Palazzo di Amore, the megamansion owned by Jeffrey Greene, the billionaire from Palm Beach, FL. Until recently, the 12-bedroom compound in Beverly Hills, spread over 25 acres and replete with its own vineyard, was the most expensive listing in the United States, at $195 million.

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