Santa Monica’s New Carshare is Free But Plastered in Ads

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Santa Monica is investigating the company and expects to be doing so for the next couple of weeks. “It’s not our intent to interfere with the business, but we do need to take a look at how they’ll be operating and whether or not how they propose to be operating would violate the law. When it comes to signs on vehicles … it’s important to understand exactly what they’re doing,” says a rep for Santa Monica’s Planning and Community Development department.

WaiveCar launched this month with about 20 little cars. They, like all electric cars, can park for free at SaMo meters (though they have to comply with time limits and other parking rules) and are generally returned to a central lot near Seventh Street and Colorado Avenue. WaiveCar is hoping to eventually branch out to more spots in the LA area with 200 cars, but they’re probably going to want to make sure they’re legal first.

· Santa Monica vetting new car-sharing service WaiveCar [SMDP]

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