Fred Segal opened today in the big Sunset|La Cienega development on the increasingly classy Sunset Strip.
The new 13,000-square-foot Fred Segal store features permanent shops-within-a-shop, each with “a unique buildout in line with their specific brands,” the retailer announced today.
One of the new permanent installations will be for architecture and design bookstore Hennessey & Ingalls. The store will also house a combination of pop-ups, event spaces, a florist, a restaurant, and a cafe, as well as art installations. It was designed by “Brand Studio CAA-GBG with AliceAnn Wilson, creative director, in collaboration with Mike Mankin Design and LMA Architects.”
It opens not too long after the opening of the Jeremy hotel, also in Sunset|La Cienega. The development is located at 8500 Sunset, at the project’s namesake intersection.
Fred Segal closed its Santa Monica location in the spring of 2016.