In a big victory for preservationists, the Los Angeles City Council voted unanimously Tuesday to declare the former Sunset Boulevard headquarters of The Hollywood Reporter a Historic-Cultural Monument.
That will help buy time for the property, which is in the crosshairs of a huge new development set to rise around the nearby Crossroads of the World complex.
Developers of that project plan to raze the complex of buildings at 6713 Sunset Boulevard that for more than 50 years served as the offices and publishing facility for the popular entertainment industry newspaper. The property and others around it would be replaced with 760 apartments, 190 condos, and a hotel, spread across a half-dozen new buildings.
Now a city landmark, the Hollywood Reporter complex could still be torn down, but city officials will be abler to delay demolition for up to a year in order to pursue options to preserve the structure.
The property’s Sunset-facing structure was designed in the 1930s by architect Douglas Honnold (who also designed the recently landmarked Goldwyn estate, now owned by Taylor Swift). It briefly housed a tony menswear shop run by Hollywood Reporter founder Billy Wilkerson, and, largely because of that, sports a glamorous Hollywood Regency Moderne-style facade complete with elegant curved edges and gold trim.
The complex now sits vacant, but members of the Los Angeles Art Deco Society, which nominated the property for landmark status, suggested to a city committee last week that it could be integrated into the new development—possibly as a restaurant.