L.A. Live and the South Park Business Improvement District are planning to ask Metro to rename Downtown’s Pico Station to something with a bit more locational awareness—the L.A. Live/South Park station, the Downtown News reports.
Ellen Riotto, the BID’s executive director, tells the News that the move to change the name has been underway for years, motivated by area stakeholders who don’t think the name “Pico” does a good enough job describing the surrounding neighborhood or identifying local landmarks. (It’s unclear whether “stakeholders” here meant local residents or business owners or both.)
The Pico Station, which serves the Expo and Blue light rail lines, is roughly a half mile from L.A. Live.
Metro decided earlier this year not to sell naming rights and corporate sponsorships for rail stations and bus stops (the Hollywood/Mountain Dew Red Line station, for example).
Naming a station after L.A. Live—a giant mall that’s operated by AEG—seems awfully similar to a sponsorship, except, as far as we know, without an exchange of money.
Los Angeles City Councilmember Mike Bonin and Los Angeles County Supervisor Sheila Kuehl, who serve on Metro’s board and who were critical of the transit agency’s sponsorship proposal, didn’t immediately return messages seeking comment about renaming the Pico Station.
This would not be the first name change for the station. For one day in 2016, it was called the Kobe station, to honor the last day on the job for Lakers star Kobe Bryant.
- Pico Station in South Park Could Get a New Name [Downtown News]
- Metro won’t sell station naming rights to its stations after all [Curbed LA]