Pricing, images revealed for 507 new apartments at Hollywood and Vine

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Units in a new apartment complex that has sprung up in the center of Hollywood are starting to hit the rental market, with prices starting from $2,048 for 510-square-foot studios.

The first move-ins are underway, marking the latest milepost in the reworking of Hollywood into a denser jobs center with high-end apartments.

Developers DLJ Real Estate Capital Partners and Clarett West Development released today the first batch of renderings for the complex, newly renamed El Centro. (The duo also developed Eastown, which opened in 2014, across the street.)

El Centro, formerly known as Southblock, is made up four buildings spread between Argyle and El Centro avenues, one block east of Vine Street, a site that was once home to surface parking lots.

The buildings hold a combined 507 apartments, plus amenities for residents that include a saltwater swimming pool, fire pits, and a gym, yoga studio, and sauna. ·

Prices listed for one-bedrooms and two-bedrooms range from $2,658 to $5,300.

The project isn’t quite finished: A neon sign is set to be installed on the roof in the next couple of weeks, and tenants have yet to be announced for the ground-floor commercial spaces.








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